No budget, or task is too small

the4phases exists to help your business succeed.  Regardless of what stage your business is at now, the4phases can develop and implement an overall marketing strategy/plan or handle one-off, tactical projects.  For details of all the services I can provide click here.

the4phases approach

Even for one-off, tactical  projects, our four-phased approach ensures you get the best solution that will meet  your business objectives.

Phase 1 - Where is your business right now?

Business and marketing review

Has your business reached a plateau? 

Phase 1 reviews your:

• Overall business goals and objectives
• Unique selling points (USPs)
• Brand values
• Corporate/brand image
• Stakeholders’ views
• Strengths, weaknesses, opportunities, and threats (SWOT) in relation to your competitors
• List of current, lapsed, occasional and prospective clients

This information is collected by face-to-face interviews, telephone conversations, onsite workshops, or an online questionnaire with the key stakeholders as appropriate for your business.

Phase 2 - What direction do you want to take your business in the future?

Strategy

With the information collected from Phase 1, a marketing strategy is developed that outlines:

• Your marketing objectives that address your business goals
• Your target market and key messages
• Recommended marketing activities to achieve your objectives
  
  
  

Phase 3 - How are you going to get your business there?  -

Implementation

After the strategy is agreed, a full implementation plan of what needs to be done by whom and when is produced including an estimate of costs.

Phase 4 - What are the results?

Assessment

And finally, I will review how the mix of marketing activities worked and what can be improved by presenting:

• New leads, briefs, proposals and customers
• Increased awareness and sales